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Six ways verified imagery supports the planning process

7 November 2018

Vr Avr Process

Verified imagery or verified views, formally known as Accurate Visual Representations (AVRs), is increasingly being used in the decision-making process for planning applications, and it is one of Virtual Resolution’s main areas of expertise and activity.

Read on to find out what verified imagery is and why it’s such a useful resource during the planning process.

What is verified imagery?

Verified imagery is the superimposing of a digitally-created image on top of a photograph of a real-life site. This means it accurately shows how a proposed development would look in reality and how it would sit within the context of its environment.

Verified views offer an unbiased representation of a proposed development, creating a trusted, accurate and authenticated visual representation of how it will look.

The process of creating an AVR involves a number of steps, which are:

  • Professional photography
  • Surveying specified points
  • Camera matching
  • Creation of 3D models
  • Production of verifiable photomontage
  • Production of verified report

How are verified views created?

Verified views are created by combining original photographs and accurate computer aided design (CAD) drawings with verifiable visual information and quantifiable data from site surveys and mapping.

Specialist techniques and computer software are used to create the verified images, and the process is fully documented in a report which adheres to industry standards and guidelines.

The verified views we produce are always of a high quality but the level of detail depends on various factors such as budget, timescale, the size or stage of the project, and the kind of audience it’s aimed at. All our verified imagery is created according to different levels of AVR detail, known as AVR0, AVR1, AVR2 and AVR3.

How verified imagery supports the planning process

  • It is a trusted source of information

As a verified view, the image is trusted by a range of people involved in the planning process. There can often be debate around the final appearance of a potential development, and it can be difficult to envisage how it will look in reality. Verified imagery can give a realistic impression of this.

  • Verified views help assess the impact of a development

Because of their accuracy, verified views are often used as part of assessments on areas such as the environment or transport infrastructure. They are also a valuable tool in addressing potential issues or amends to a proposal, and inviting useful feedback.

  • Verified imagery can be useful to other professionals on the project

Professionals who are not directly involved in the planning process but have a role in the proposed development, such as designers, can also use verified imagery because it accurately shows proposed measurements, allowing, for example, materials to be selected.

  • Verified views can be used in public consultations or inquiries

Verified imagery can be a helpful resource for people who have an interest in a proposed development but neither have a professional role in the process nor possess a technical background. This could include neighbouring residents of the site, who may not understand architectural plans and elevations.

  • Verified views are useful in promoting a proposed development

Verified imagery can be used in the sales and marketing process for a new development. A verified image is often the basis for a more idealised and stylised artist’s impression which appeals to buyers or investors. This image is usually less technical than the one provided for planners but is nevertheless based on exact measurements and visuals from the real-life site.

  • Verified images can lead to a more immersive experience for the viewer

Most verified imagery currently used in the planning process is based around drawings, photographs and CGI. But there is a growing area of technology that is allowing a more immersive experience through virtual reality. It’s also possible to print a 3D model of the proposed development.

Click to read more about how Virtual Resolution creates verified views which can help your proposal during the planning process.