We are skilled at using both Augmented Reality and Virtual Reality for commercial projects and have a demonstration area for clients within our studio to educate businesses in the marketing and design possibilities offered by the latest immersive visualisation technology.
Augmented reality (AR) herald a new era in visualisation, enabling architects, planners, designers and other stakeholders to step inside a building and experience it in a uniquely realistic way, even in the very early stages of a project.
AR is the real-time overlaying of 3D computer generated (CG) models over a live video feed to give the impression of CG elements existing within reality.
Typically, a tablet or smart phone is used to view such content, but more recently Head Mounted Displays (HMD), such as the Microsoft Hololens, have also entered the market. AR has been around for several years, traditionally requiring a physically printed “tracker” that is used to position the model within its perceived physical space. Current popular uses of AR can be seen in apps such as Pokemon Go and Snapchat, where facial recognition is used as “trackers” to modify or add CG elements to the user’s face.
Emerging technology and devices are enabling a new era of AR that breaks free from requiring physical trackers. Instead, the device can scan the space in 3D - in real-time - providing additional information where CG elements can interact with the real world. This technology is evident with the Microsoft Hololens HMD but also in the latest iPads. This provides a unique ability to provide evermore immersive and engaging content.
Within the architectural and design sectors the use of AR is still in its infancy but has the potential to transform the delivery of content from concept to final marketing in a way never seen before. What AR provides in a more immersive experience and provides architects and designers a new set of tools to help better demonstrate a concept.
Imagine, before purchasing an item of furniture, being able to view an accurate model within the actual space? Does it fit? Which colour looks best? View 3D CAD data as if it were a physical scale model? Or even 1:1 scale on its actual site? Interact with a CG character in your sitting room? Or how about a virtual dominoes set? The possibilities are endless.
Virtual Reality (VR) is similar to Augmented Reality, but VR is a fully immersive computer generated environment that a user can interact with, using a headset or handheld controls. Unlike AR, Virtual Reality is not superimposed onto the real world and is navigable via head movements and/or hand controls. Whereas CG animation provides the user with a linear experience, virtual reality provides the user with a more open view of the environment, with full interactivity and the potential to explore in a more natural way. With VR, the user is completely immersed within a virtual environment as opposed to AR where graphical elements are superimposed on real life surroundings.
Virtual reality has the potential to allow an architect to test the viability and spatial qualities of a proposed concept, long before anything is built.
Here at Virtual Resolution, we are always keen to develop new applications for technology and to aid in creating more dynamic content for our clients. Whether it be a virtual reality tour of a proposed building or an augmented reality application to demonstrate a new product, Virtual Resolution offers a full range of professional services.