Bargate Quarter Southampton
The Bargate Quarter and town walls have been symbols of Southampton since the 12th century.
The project to restore them, and to introduce a new residential and retail scheme to the city, was undertaken with a great deal of care and thought.
It was also an opportunity to bring high quality retail and dining brands to the city, reflecting its appeal and influence across the region and beyond. As well as drawing people from the immediate area, the development would help to increase Southampton's draw as a tourist destination, highlighting the local history in combination with an appealing modern retail and hospitality scene.
We were approached by C&W Architects to create a marketing animation that would showcase the final look of the development long before work began. After consulting with the client on priorities, we focused on delivering animation to demonstrate the way the new development complemented the existing historic surroundings.
We also create a luxurious feel for the project, to show how the development would suit high-end retail and hospitality brands. The residential scheme was designed to support this development with its clientele, so the look of all the buildings and surroundings, including the 152 apartments, reflected this luxury image.
A key aspect of the project was to provide a link between areas of the city which until now have felt disjointed: the Old Town, docks, cultural quarter, transport links and more.
Our animation brought the plans to life, showing how people could enjoy the benefits of the new development in the historic surroundings. From commuters walking through pedestrianised streets to families enjoying al fresco dining, the animation created a sense of community and enjoyment.
The result was support for the project from both the planning department of Southampton City Council and English Heritage, along with extensive interest from brands hoping to move into the new development. The public response has also been highly positive, as the animation enabled people to see the quality of the proposals and the new neighbourhood being created through the development.
Work has now begun on the project, with a planned completion date of summer 2019.